Workflow Action - Facebook Interactive Messenger

The Facebook Interactive Messenger action in workflows enables automatic replies through Facebook Messenger.

What is Facebook Interactive Messenger?

The workflow action Facebook Interactive Messenger allows you to automate Messenger conversations and also include interactive elements like buttons and quick replies. Use this in combination with Facebook comment and/or message triggers.

Where To Find Facebook Interactive Messenger

Navigate to Automation > Workflows > Workflow Builder > Actions > Communication > Facebook Interactive Messenger.

Components

There are several Facebook Interactive Messenger components:

1. 1Reply Type:
2. 2Templates: these are from Marketing > Snippets.
3. 3Message:
4. 4Add Attachment: upload a file from your computer to attach it to the message.
5. 5Add file through URL: insert the URL to a file to attach it to the message.
6. 6Add New Button: add an interactive button to guide the conversation.
7. 7Add Quick Reply: add an interactive Quick Reply to guide the conversation.
8. 8Wait Step: set the time between sending the Message-Button-File-Quick-Reply combo and moving on to the default branch.

Components - Buttons & Quick Replies

The Buttons and Quick Replies are a big part of what makes this action "interactive". You can guide the conversation down pre-defined paths.Buttons and quick replies both create the same branches in a workflow. However, they serve slightly different purposes.

Buttons are typically used for persistent actions and can perform tasks like redirecting to a link, opening a dialer, or triggering specific workflow branches. They remain visible even after the user interacts with them. You can add 3 buttons.

Quick replies, on the other hand, are designed to guide conversations by offering one-tap response options. They disappear after the user selects one, keeping the conversation focused and streamlined. You can add up to 13 quick replies.

In this Facebook Interactive Messenger action you can add Buttons, Quick Replies, and Files alongside each other in one action. In the Instagram Interactive Messenger you can either add buttons or Quick Replies in a message. Quick Replies can only be added when no attachments are included in the same message.

Components:

1. 1Button: text displayed in the conversation and the label in the workflow.
2. 2Button: action.
3. 3Quick Reply: label in the workflow.
4. 4Quick Reply: text displayed in the conversation.
5. 5Example Button branch.
6. 6Example Button branch with another Interactive Messenger action to deliver the checklist.
7. 7Another Interactive Messenger action to deliver the checklist.