Site Audit: Monitor, Analyze, and Optimize Your Website’s Technical SEO

Site Projects in Adaptive AI SEO are your hub for tracking the health and performance of websites (domains). This feature aggregates data about your website’s authority, search traffic, backlinks, and technical health all in one place. In this article, we’ll cover how to create and use Site Projects, explain the metrics shown, and provide step-by-step guidance to analyze a website’s SEO using Adaptive AI. We’ll also cover how to leverage Google Search Console data through this integration, and how credits are used for site monitoring and audits.

What Are Site Projects?

A Site Project represents a website (or specific domain/subdomain) that you want to monitor and optimize. When you add a site project, Adaptive AI’s SEO tool will:

• Fetch or calculate the site’s Domain Power
• Show the number of backlinks the site has (and referring domains).
• Display organic traffic trends (estimated monthly visits from search).
• Provide a Site Health percentage or score – summarizing technical SEO health from site audits.
• List the count of SEO Issues detected (if an audit has been run).
• (If Google Search Console is connected) Display real search performance data like total clicks or keywords.

On your Adaptive AI dashboard under Sites > SEO > Site Projects, each project is typically listed as a row with the above columns. This gives you an Adaptive AI snapshot of how each monitored site is doing.

Example: After adding “example.com” as a site project, you might see something like: Domain Power 45, Backlinks 1.2K, Organic Traffic ~5,000/month, Site Health 82%, Issues 10. This tells you that example.com has moderate authority, some traffic, and a decent technical health score with a few issues to fix.

Adding a New Site Project (Step-by-Step)

1. 1Create Project: In the Site Projects tab, click “New Site Project” (the button label might be “Add Site” or similar). A form will prompt you for the Domain or URL of the site. Enter your website’s homepage URL (e.g., https://www.example.com ).
2. 2Connect GSC (Optional but Recommended): If you want to import Google Search Console data, you’ll need to connect your Google account. Click “Connect Google Search Console” (if prompted). Sign in to your Google account and allow access. Then select the correct property for the domain (make sure you have that site verified in GSC). If you skip this, you can still add the project; you just won’t see GSC performance data. (You can always link GSC later via the Settings tab or within the advanced SEO interface’s GSC module.)
3. 3Initialize the Project: After adding, the system may take a moment to fetch initial data. You’ll then see the new site listed in the Site Projects table. Initially, some metrics might show as “–” or zero if data is still loading or if an audit hasn’t run yet.
4. 4View Site Details: Click on the site’s row (or a “View”/“Details” button if provided). In the Adaptive AI dashboard, this might show a basic drill-down with recent metrics. For full control and detailed analysis, click “Launch Advanced SEO”.
5. 5Use Advanced Tools for the Site: In the advanced SEO interface, your site project will open to a detailed dashboard. Here you can navigate through multiple tabs for that site:
6. 6Interpret Metrics: Use the data to understand your site. A higher Domain Power indicates a stronger site likely to rank well. Organic traffic trends help you gauge if SEO is improving. Backlink count and quality hint at your off-page SEO. Site Health and Issues tell you where technical improvements are needed. GSC data (if connected) will show actual clicks, impressions, and average rank for your keywords – invaluable for spotting which queries drive traffic or need attention.

Using Google Search Console Integration

• All ranking keywords: Adaptive AI will pull in up to the top 10,000 keywords per site from GSC (even if you aren’t tracking them manually).
• Performance metrics: For each keyword, see how often it appears in Google searches (impressions), how many clicks it got, its average rank, etc.
• Pages data: The integration also imports page-level data – up to 2,000 pages per site (starting with those with the most impressions) are stored for analysis.

How to use it: In the advanced SEO interface, go to Site Metrics > GSC Performance (or a similar section). You’ll find tables and charts for Queries, Pages, Countries, Devices, etc. Use filters to adjust date ranges or search for specific terms.

Example: You can filter to last 3 months and sort by clicks to see your top-performing keywords, or filter by position to find queries where you rank #5–#15 (great opportunities to improve and break into top 3).

Quota Note: GSC integration itself doesn’t “consume” credits the way other tools do – linking a site uses up one of your GSC Project slots (limit 4 sites). Once linked, data updates are automatic. Understanding quota usage - A Quick Walkthrough of SEO: A Guide to Boosting Your Search Rankings

Running On-Page SEO Audits (Single Page Analysis)

Within a site project, you can perform On-Page Audits for specific pages on your website. This tool analyzes a single page’s content and SEO elements against a target keyword, giving you a Content Score and Technical Score, along with recommendations. It’s great for optimizing important pages like landing pages or blog posts.

How to use On-Page Audit:

1. 1In the advanced SEO interface, navigate to Content > On-Page Audit (or from the Adaptive AI dashboard’s Site Project view, there might be a quick link to audit a page).
2. 2Enter the URL of the page you want to audit.
3. 3Enter one or more target keywords that page is aiming to rank for.
4. 4Click Run Audit. The tool will crawl the page and compare its content and HTML against the top-ranking pages for those keywords.
5. 5After a short processing time, you’ll see results including:
6. 6Apply changes to your page as needed (this is done outside the tool, in your website/CMS). Then you can re-run the audit to see if scores improve.

Quota Usage: Each on-page audit consumes 1 audit credit per page analyzed, regardless of how many keywords you enter. You have up to 40 on-page audit credits per month. Re-auditing the same page again will use another credit. Understanding quota usage - A Quick Walkthrough of SEO: A Guide to Boosting Your Search Rankings

Monitoring Site Health with Site Audits

Beyond single-page audits, the Site Projects section also allows full site audits (crawling your entire website to find technical SEO issues).

How to run a Site Audit:

1. 1If you just added the site project, an initial crawl might have been done automatically.
2. 2Click Launch Advanced SEO and go to Site Audit.
3. 3Create a New Audit Project. Provide the domain, set preferences:
4. 4Start the audit. The crawler will check dozens of factors.
5. 5You’ll get a Site Health Score and categorized list of issues:

Quota Usage:

• 1 page crawled = 1 page credit.
• 50,000 pages/month total across all sites.
• Up to 4 sites can be actively audited.
• Understanding quota usage - A Quick Walkthrough of SEO: A Guide to Boosting Your Search Rankings

AI Recommendations or One-Click Fixes

After a site audit is run, AI can auto-fix some on-page issues.

How to use AI Recommendations:

• Navigate to AI Recommendations after adding a site project.
• Each fix suggestion consumes 1 credit (500/month available).
• Fixes include title updates, alt tags, internal link improvements.
• AI can generate meta descriptions or even content paragraph suggestions.

Best Practices for Site Projects & Audits

• Regular Monitoring: Check dashboard weekly.
• Leverage GSC Data: Use it to spot keyword opportunities.
• Don’t Waste Crawl Credits: Use smart schedules and exclusions.
• AI Fixes – Use Wisely: Apply only on approved sites.
• Track Historical Progress: Adaptive AI stores historical SEO data.

Troubleshooting & Common Issues

• Site Not Crawling: Check robots.txt, sitemap, and max pages.
• Data Not Updating: Try refreshing in advanced SEO interface.
• GSC Not Linking: Match exact domain in verified property.
• AI Not Available: Check site compatibility and slot limits.
• Metric Differences: Expect variations between SEO platforms.