Adaptive AI Knowledge Base
Phone, SMS & Calling
This article provides a detailed overview of Messaging Analytics within the Adaptive AI Phone System, helping users track, analyze, and enhance SMS/MMS performance across their sub-accounts.
What is Messaging Analytics?
Messaging Analytics is a built-in reporting tool in Adaptive AI Phone that provides visibility into your outbound messaging activity. It helps users understand delivery performance and identify trends by offering access to key metrics, detailed message statuses, and filtering capabilities.
Key Benefits of Messaging Analytics
Where to find the Messaging Analytics Option?
Metrics in Messaging Analytics Explained
These metrics help you evaluate engagement performance, detect deliverability issues, and identify compliance concerns.
Advanced Filtering Options
Customize your analytics view by applying dynamic filters that let you segment messaging performance across different parameters.
Allows the user to compare results over custom time periods to uncover trends, spikes, or dips in performance. Users can filter date ranges based on:
Messaging filters help segment messaging data based on specific sources like campaigns, workflows and bulk requests.
Detailed Message Reporting
Gives users detailed message reports for each status, with the ability to navigate directly to the conversation page for full context.
To access detailed reports for any of the metrics:
Frequently Asked Questions
Q: Can I download or export my analytics data? Currently, exporting is not available from the Messaging Analytics UI. You can take screenshots or refer to detailed logs in the conversations tab.
Q: Why don’t I see any messages listed under a campaign or workflow? Ensure that messages are properly tagged with campaign or workflow IDs during creation. Also confirm that the selected date range includes the expected activity.
Q: How often is the data updated in Messaging Analytics? The analytics dashboard updates in near real-time, but delays may occur depending on message volume and carrier feedback.
Q: Can I filter by phone number or contact? Not currently. Messaging Analytics filters work at the campaign, workflow, bulk request, and date level only.
Q: What’s the difference between 'Failed' and 'Error' statuses? 'Failed' refers to delivery attempts that didn’t reach recipients (e.g., invalid numbers), while 'Error' typically reflects carrier-specific rejections or system issues.
Q: Why is Opt-Out tracking important? It helps you identify recipients who’ve unsubscribed, allowing you to adjust messaging strategies and ensure compliance.