Ad Manager - Audience Controls

Where to find Audience Controls in Ad Manager campaign creation process?

How to include/exclude geographic location as part of the target audience

1. 1Enter the city, town, state, country or specific address in the box and select the one you want from the list of results shown in the dropdown. The same location will be shown on the map next to it.
2. 2Once selected, the chosen location will be shown under the location box and using the dropdown next to it, you can select the radius range using the slider for audience consideration around the location.
3. 3Another dropdown in line with the selected location, next to the radius dropdown is to select between "Include" or "Exclude" an audience. If you select "Include", the audience in that location and radius(if defined) will be considered as target audience and if "Exclude" is selected, the audience of that vicinity will be ignored and not considered as the campaign audience and the location on the map will change the colour to Red.
4. 4There is a cross icon present in line with the selected audience to remove the location if desired.

1. 1EU Political Ads (Google Ads only)

When creating a Google Ads campaign, you must confirm whether the campaign includes European Union (EU) political ads.

Select one option:

What are the different types of Intended Audiences categories and how can

one use them?

1. 1Target Interests: This one refers to new customers with specific interests, language, gender or Age range. Dropdown with interests of specific niche or industry can be selected for specific targeting of people who align with the one selected. Multiple Interests can be selected from the dropdown.
2. 2Lookalike audiences: This type of target audience refers to a new group of people who align in choices with your current customer base. A lookalike audience uses an existing custom audience you select as its source audience and when you use a lookalike audience, your ad is delivered to that audience of people who are similar to your existing customers which are used as the source for this lookalike group.

An estimated audience size is calculated based on the lookalike source and geographic location selected by you.

When user selects lookalike audience as their choice of intended audience, there will be a dropdown present under it and the dropdown items will be the list of lookalike audiences imported from the connected ad account.

1. 1Retargeting: This type of target audience refers to a group of people who are familiar with your brand/product and have interacted with it earlier at some point in any of the Meta platform. We use custom audience curated especially to target these set of people with our ad campaign with hopes of a conversion.

When the user selects Retargeting as the choice of intended audience, a dropdown will be present under it and the dropdown items will be the list of retargeting audiences created using custom audiences or imported from the connected ad account.

Please note: