Audiences Tab Overview - Ad Manager Settings

In this article, we will explore how to locate your existing custom and lookalike audiences, along with the actions you can take, such as creating a new audience, editing the name and description of an existing audience, and deleting an existing audience.

Where to find the list of audiences in Ad Manager? You can go to Ad Manager settings by clicking the settings icon (highlighted in the screenshot below) on the Ad Manager home page.

There are four tabs present under ad manager settings, namely ' Integrations ', ' Pages ', ' Conversions ' and ' Audiences ' with each having a specific function or the information they hold. As part of this article we will be focusing on the "Audiences" tab and it's constituents.

Once user clicks on the Audiences tab, they can see the list of all the audiences created within Ad Manager and the audiences already created in Meta platform and pulled in from the connected ad account.

How to create a new audience

There are two ways to create new audiences(both lookalike and custom audience) which are as follows:

What are the other actions that can be performed on the existing

audiences? Along with the option to create new audiences, below is the list of actions that can be performed on the existing audiences:

1. 14. A dialog box will appear, allowing you to edit the name and description of the selected audience.

How to delete an audience

The ellipses with the option to Delete is present in line with each audience, user can click on the delete button to remove the corresponding audience from all the draft and paused campaigns provided the audience is not associated to any active campaign.

1. 1When a user attempts to delete an audience that is associated with one or more active campaigns, a validation message will appear, indicating that the audience cannot be deleted because it is part of an active campaign.

1. 1If a user tries to delete a custom audience that has been used to create a lookalike audience, an error message will be displayed, indicating that the deletion cannot proceed unless the associated lookalike audience is removed first.

Frequently Asked Questions

1. 1While there is no specific limit mentioned, it's best to keep your audience list organized to ensure effective management and utilization. Excessive audiences may complicate your campaign strategies.
2. 2You can update the criteria for your audiences as often as needed. However, frequent changes may affect the performance and effectiveness of your audience targeting.
3. 3Once an audience is deleted, it cannot be recovered. Any campaigns relying on that audience will be affected, so it's important to confirm deletion before proceeding.
4. 4Yes, you can use multiple audiences in a single ad campaign, allowing for more targeted advertising strategies. However, make sure to monitor performance across these audiences to optimize results.