Adaptive AI Knowledge Base
Email Setup & Deliverability
This guide explains why it matters, how to set it up, and how to connect it to Adaptive AI Phone so all your data lives in one place.
What is Google Postmaster Tools?
Why Should You Use Google Postmaster Tools? If too many users mark your emails as spam, it will affect your sender reputation.
These metrics let you know if your sending infrastructure is considered trustworthy by Gmail.
Tools like SPF, DKIM, and DMARC are essential to proving that your emails are legitimate. Postmaster Tools helps you monitor whether your authentication is passing.
By monitoring these metrics, you can proactively fix issues before they hurt your deliverability — keeping your campaigns out of the spam folder.
How Can Google Postmaster Tools Help Email Senders?
Google Postmaster Tools offers data that helps email senders in four key ways:
How Do I Set Up Google Postmaster Tools?
Go to postmaster.google.com and sign in using your Google account.
Once signed in, add your email sending domain. This domain must be one you have control over, and it's important that it's set up correctly with SPF, DKIM, and DMARC authentication records.
To verify that you own the domain, add a TXT record to your domain's DNS settings. Google provides this record when you register your domain with Postmaster Tools.
Postmaster Tools requires a meaningful sending volume before it surfaces reliable data. Low-volume domains may see partial or empty dashboards until traffic builds up.
How Do I Set Up Google Postmaster with Adaptive AI Phone?
To view your domain's Gmail delivery reputation and other important metrics inside the platform, follow these steps to connect your Google Postmaster account.
Navigate to Settings → Email Services → Postmaster Tools → Google Postmaster Tool.
Click the Connect to Google Postmaster button on the Postmaster Tools tab.
Choose the Google account that has access to the domains registered in Google Postmaster Tools.
On the permissions screen, check the box next to:
✓ "See email traffic metrics for the domains you have registered in Gmail Postmaster Tools."
Then click Continue to complete the connection.
Once connected, your verified dedicated sending domains will start displaying metrics pulled from Google Postmaster.
What Data Points Does Google Postmaster Tools Provide? Google Postmaster Tools provides several key data points for monitoring email deliverability:
Dashboard | What it shows
Domain Reputation | The reputation of your domain based on Google's perception of your sending practices.
IP Reputation | Insight into the reputation of the IPs you use to send emails. Higher IP reputation means better deliverability.
Encryption | The percentage of emails being delivered over encrypted connections.
Delivery Errors | Details on any issues or errors preventing your emails from being delivered.
Reauthentication & Migrate to Postmaster Tools API v2
Google has released a new version of the Postmaster Tools API. To move your connection over, you'll re-authenticate from the Postmaster Tools tab — no need to disconnect and reconnect from scratch.
On the Google Postmaster tab, you'll see a banner letting you know Google has released new Postmaster data, along with a Re-Authenticate button next to Revoke.
The Re-Authenticate and Revoke actions appear once Google has new Postmaster data available for your account.
Click Re-Authenticate. You'll be redirected to your Google account to confirm access, the same way you did during the original connection.
Once reauthentication completes, your connection is automatically switched to Postmaster Tools API v2. The banner and the Re-Authenticate button disappear from the connection card.
Version 2 of the Postmaster Tools API consolidates existing functionality and adds new capabilities for retrieving email statistics. With v2, you can now
The IP Reputation and Domain Reputation tabs will soon be deprecated by Google. Google has not shared an ETA for when this will happen.
Learn more: Google's Postmaster Tools reputation dashboard deprecation notice.