Adaptive AI Knowledge Base
Email Setup & Deliverability
This guide walks you through two configuration steps required to track email engagement from Adaptive AI Email inside your CRM: adding a webhook that forwards all email events to the platform, and enabling click & open tracking on your Adaptive AI Email domain.
Prerequisites
Before you begin, make sure you have the following in place:
- An active Adaptive AI Email account with at least one verified sending domain.
- Admin access to your Adaptive AI Email account (required to manage webhooks and domain settings).
- Your sending domain already connected and sending through the platform.
Add the Webhook in Adaptive AI Email
Adaptive AI Email webhooks push real-time email event data to the platform. You need to add a domain-level webhook for all event types on each sending domain you use.
Log in to your Adaptive AI Email account. In the left sidebar, go to Send → Webhooks. Then click the Domain-level tab and select your sending domain from the dropdown.
Click Add webhook (top-right). In the dialog that appears, fill in the following:
- — enter a recognizable name, e.g..
- — paste the URL below exactly as shown.
- — select your sending domain from the dropdown. Copy the current domain-level webhook endpoint shown in your Adaptive AI Email provider setup, then paste it into the webhook URL field exactly as provided.
Under Events, check Select all to enable every event type. This ensures the platform receives data for all of the following:
Optionally click Test next to the URL field to confirm the endpoint is reachable. Once confirmed, click Save. The webhook will appear in the domain-level webhook list.
Repeat this process for each sending domain you have in Adaptive AI Email. Webhooks are domain-scoped, so a webhook added to one domain does not automatically apply to others.
Enable Click & Open Tracking on the Domain
In addition to the webhook, Adaptive AI Email must be configured to instrument your emails with tracking links and open-tracking pixels. This is done in Domain Settings.
In Adaptive AI Email, go to Send → Domains. Click on your sending domain, then select the Settings tab.
Scroll to the Tracking section. Next to Click tracking, click Edit and toggle the setting to On. Save the change.
Still in the Tracking section, click Edit next to Open tracking and toggle it to On. Save the change.
After enabling both settings, your domain tracking configuration should look like this:
Setting | Required Value
Click tracking | On
Open tracking | On
Tracking protocol | https
Tracking certificate | Active
For click tracking to work correctly, a tracking CNAME record must be added to your domain's DNS. Adaptive AI Email will show the required CNAME under Domain Settings → DNS Records. If the tracking certificate shows as inactive, the CNAME is either missing or hasn't propagated yet.
Once the webhook is saved and tracking is enabled, your CRM will start receiving click events, open events, bounces, unsubscribes, and spam complaints in real time. Email analytics dashboards will reflect accurate engagement data for all emails sent through this Adaptive AI Email domain.