Help Guide: Redirection links in Countdown Timer

What Are Redirection Links?

Redirection (dynamic) links change automatically based on whether the countdown timer is active or expired.

• Users are sent to the live offer or event page.
• Users are sent to a different page (like an "Offer Expired" or "Waitlist" page).

Why and When Use Them? Since it's not always intuitive that a countdown timer is clickable, it's better to use the timer link in more obvious ways—like attaching it to a button, using a clear call-to-action like "Click here," or linking it to an image. Also it is very useful in the case where the timer is used in a builder outside Adaptive AI, in those cases a user can easily copy and use the link in different elements.

• Countdown Timer:
• Email Builder:
• In the page that has the timer element, the redirection to expired page is already configured. It is essentially working like a minute timer where the timer would not restart on every refresh and would redirect to the expiry page URL when the timer expires.

How to Create a Timer with Redirection:

1. ->.

1. 1Set the (where users go before the timer expires).
2. 2Set the (where users go after the timer expires).
3. 3Save the timer after selecting the timer properties like when would the timer expire.
4. 4When can we copy redirection link? After specifying the active and expired links, a user can copy the redirection link of the timer. 2. Would copy link work for all timer? For the Dynamic timer, copy like is not available to use it across platform. To use it in our builder, user can copy the link while adding them in an email. Quick Links 1. Guide for Dynamic Timer 2. Sync Timer in Email and Funnels
5. 5How to use a countdown timer in Funnels

Before you begin

“Help Guide: Redirection links in Countdown Timer” is part of the Marketing → Email Marketing area in Adaptive AI. Build templates, broadcasts, campaigns, and performance reporting. Email configuration affects deliverability, reputation, consent, and reporting. Test the exact sender, content, links, and recipient state before sending to a real audience. The objective is not merely to save a setting; it is to confirm the result works for the staff member or customer who will depend on it.

• Confirm the sending domain or provider is connected, authenticated, and approved for the From address you plan to use.
• Verify the audience has appropriate consent and exclude unsubscribed, bounced, suppressed, or otherwise restricted recipients.
• Prepare a small internal test segment with multiple mailbox providers and complete contact fields for merge-value testing.
• Review the subject, preview text, sender name, reply-to address, links, fallback values, and required business identification.
• Check whether the email is part of a campaign, workflow, course, invoice, or system notification so you test the correct sending path.

Verify the result

After completing the instructions in this guide, use a controlled test before treating the setup as finished. A saved screen or success message confirms configuration, but only an end-to-end test confirms the business outcome.

1. 1Send to the internal test segment and confirm each mailbox receives the message from the intended sender without broken merge values.
2. 2Open the message on desktop and mobile, then test every link, image, button, reply path, and unsubscribe control.
3. 3Review delivery logs for accepted, delivered, bounced, blocked, complained, opened, and clicked events where available.
4. 4Confirm replies return to the correct inbox and that the related contact conversation or workflow updates as intended.
5. 5Only expand the audience after the test content, recipient filters, timing, and tracking behavior are all correct.

Troubleshooting checklist

If the result differs from what you expected, preserve the current state and isolate one variable at a time. Start with the checks below before deleting the configuration or rebuilding it from scratch.

• Check domain authentication, provider status, From-address alignment, and sending limits when messages are rejected or never leave the queue.
• Review suppression, bounce, complaint, unsubscribe, and invalid-domain status for a recipient-specific delivery failure.
• Use the email log and provider response rather than repeated test sends to identify the exact rejection or deferral reason.
• Confirm merge fields have fallback values and that the test contact contains the data expected by the template.
• Compare campaign or workflow scheduling, account time zone, smart-send rules, and quiet hours when delivery is delayed.

Best practices

• Send relevant content to well-defined segments and avoid sudden volume increases that can damage domain reputation.
• Use one recognizable sender identity, working reply path, accurate subject, and clear unsubscribe option in marketing messages.
• Remove chronically invalid addresses and investigate complaint or bounce spikes before sending the next campaign.
• Keep templates focused, accessible, mobile-readable, and free of unnecessary tracking or image weight.
• Record major sender, domain, audience, and automation changes so deliverability shifts can be traced to a specific event.