Adaptive AI Knowledge Base
Marketing, Reputation & Social
In order to give users the option to publish their ad campaigns on Instagram too, we have added the option to either add their own Instagram professional account or use the connected FB page to publish ad campaigns on Instagrams too.
How is using Instagram ads along with Facebook ads beneficial? Using Instagram ads alongside Facebook ads allows businesses to reach a broader, more diverse audience by leveraging the unique strengths of each platform. Instagram targets a younger, visually-driven audience, while Facebook has a broader age range. Combining both maximises visibility and engagement through different ad formats, such as Stories on Instagram and Carousel Ads on Facebook.
The cross-platform targeting enables retargeting, increasing conversion opportunities, and the unified Ad Manager makes campaign management and analytics more efficient. Overall, using both platforms enhances audience reach, engagement, and ad performance.
How can I connect Instagram account with Facebook page?
Below is the step-by-step guide to Connect Your Instagram Account to a Facebook Page to run ad campaigns. To run ads on Instagram via Ad Manager, you must connect your Instagram Business Account to your Facebook Page. Once the Instagram account is connected to Facebook page, it will automatically be selected whenever the Facebook page is chosen to publish an ad. This setup is to be done from the Meta platform.
Step 1: Switch to an Instagram Business or Creator Account
Step 2: Connect Instagram to Your Facebook Page
A: Via Facebook Page Settings (Recommended)
B: Via Instagram App(this option will be available if you have a professional account)
Step 3: Verify the Connection in Meta Business Suite
Final Check: ✔ Instagram is set as a Professional Account.
✔ Connected to the correct Facebook Page.
✔ Verified in Meta Business Suite.
You’re now ready to publish ads!
How to Publish ads on Instagram?
On the Ad Manager home page, click on 'Create Campaign' and proceed to create a Meta Ad campaign. Below are the steps to create an ad campaign using Instagram as placement:
Reporting of Instagram ads
Like Facebook ads, performance metrics for Instagram ads will be available in HL Ad Manager shortly after your Instagram ads begin running. Instagram ads will use the same reporting tools i.e. the statistics section that Facebook ads use and combined metrics are shown. You'll be able to look at the metrics at the overall and individual campaign level.
Learn more about Ad Manager Statistics using this help article.
How to delink an Instagram account from a Facebook page?
User connects an Instagram Business account; when they do so, that particular Instagram account gets linked to the FB page and every time the Facebook page is used to publish ads, we see the Instagram account automatically selected. Now, considering the fact that user wants to delink this Instagram account from the connected Facebook page and connect it to a different page.
One can do so by referring the following help article by Meta: Connect or disconnect an Instagram account and your Page