Click Performance in Email Statistics

What is Click Performance in Email Statistics?

The Click Performance report gives you a breakdown of all link interactions within a sent email. Each link’s performance is tracked individually so you can measure engagement, identify which URLs drive the most clicks, and optimize your future campaigns for better results.

This section helps marketers analyse user behaviour, refine link placements, and improve call-to-action (CTA) effectiveness.

Key Benefits of Click Performance Tracking

• Gain visibility into which links attract the most engagement.
• Identify high-performing CTAs, buttons, or images.
• Track audience interaction patterns over time.
• Measure click-to-open ratios to evaluate content effectiveness.
• Use data-driven insights to optimize future email design and link placement.

How to Use Click Performance

Before Click Performance data can be tracked, you must enable the “Track Clicks” option when setting up your email campaign.

1. 1Go to Marketing → Emails → Campaigns.
2. 2Choose or create your campaign.
3. 3In the Send and Schedule page, scroll down to Additional Settings.
4. 4Turn ON the toggle labeled Track Clicks.
5. 5(Optional) Enable UTM Tracking to automatically tag all links with campaign data for analytics tools.
6. 6Complete the setup and send your campaign.
7. 7Once the email is sent and delivered, the click activity will appear under the Click Performance tab in your campaign statistics.

When to Use Click Performance Reports

Use Click Performance when you need to evaluate real engagement and interaction — not just visibility.

• To analyze CTA or link effectiveness – See which links drive the most engagement.
• To evaluate promotional success – Track clicks on “Shop Now” or “Claim Offer” buttons.
• To identify audience preferences – Learn which sections or product links attract the most attention.
• To compare campaigns – Measure engagement differences between multiple sends.
• To improve future designs – Adjust layout, text, and button placement based on click data.

How to Access Click Performance Data

To view Click Performance results after sending a campaign:

1. 1Navigate to Marketing → Emails from your dashboard.
2. 2Go to the Campaigns tab.
3. 3Locate your sent email campaign.
4. 4Click on the three-dot menu (⋮) beside the campaign name.
5. 5Select “Statistics.”
6. 6In the stats side panel that opens, click “Load More Statistics.”
7. 7On the expanded statistics page, select the Click Performance tab at the top.
8. 8Review the data displayed under the Summary and Links in this email sections.

Understanding Click Metrics

The Click Performance report includes several key metrics to help you evaluate engagement:

1. 1Total Clicks The total number of times all links in your email were clicked — including multiple clicks from the same recipient.
2. 2Total Unique Clicks The total number of individual recipients who clicked at least one link in your email (each recipient counted only once).
3. 3Unique Engagements Represents the total number of recipients who interacted (clicked) with at least one link in your email.
4. 4Clicks per Unique Open This percentage shows how many unique opens resulted in at least one link click, a key indicator of how engaging your email content and CTAs are.
5. 5Links in This Email Displays a table of all links used in your email, including:

• URL – The link destination.
• Source – The type of element where the link was placed (e.g., text, button, or image).
• Total Clicks – The total number of times the link was clicked.
• Total Unique Clicks – The number of distinct recipients who clicked that link.

Frequently Asked Questions

Q: Why don’t I see Click Performance data for my campaign?

Make sure the Track Clicks option was turned on under Additional Settings before sending the email. Without it, clicks aren’t tracked.

Q: How soon after sending will I see data?

Click data begins appearing as soon as recipients start engaging with your email.