Email Statistics

This article explains how to access and understand email statistics across Adaptive AI, helping you monitor campaign performance and improve engagement.

What are Email Statistics?

Adaptive AI’s Email Statistics help you track how recipients interact with your emails across campaigns, workflows, and bulk actions. These insights let you optimize deliverability, improve content strategy, and maintain good sender reputation.

Key Benefits of Email Statistics

Gain actionable insights to improve email deliverability and performance.

• View open, click, bounce, and spam metrics in real time
• Track stats at campaign, workflow, and bulk email levels
• Identify top-performing subject lines and templates
• Access contact-level insights for detailed troubleshooting
• Use stats to segment lists and drive automation
• Pinpoint issues like unsubscribes or failed deliveries

Email Marketing Statistics

Gain insight into your one-time and scheduled email performance. To view email marketing statistics, navigate to Marketing > Emails.

Engagement Summary

Use this graph to quickly gauge how your emails are performing in terms of delivery, engagement, and conversion.

Performance Analysis

Top Performing Emails

Workflow Email Statistics

Monitor the performance of each automated email step directly inside your workflows. This view helps you understand how well your automated messages are reaching and engaging your audience. To view stats for a workflow email:

1. 1Go to A utomation > Workflows
2. 2Click into a workflow and select an Email action
3. 3In the right-hand panel, click Statistics

You’ll see metrics for:

• Delivered
• Opened
• Clicked
• Replied
• Bounced
• Unsubscribed
• Complained
• Accepted
• Rejected

Workflow email statistics default to Last 30 days to keep results consistent with the summary view.

Bulk Email Statistics

View the performance of one-time bulk email sends directly from the Contacts > Bulk Actions tab. This is ideal for reviewing large sends outside of automations or campaigns. This view also allows you to see performance by individual recipient, making it easier to troubleshoot delivery issues or segment follow-up actions. To access stats:

1. 1Navigate to Contacts > Bulk Actions
2. 2Locate the email send in your activity list

You'll see a breakdown of:

• Total Attempts
• Delivered
• Opened
• Clicked
• Replied
• Bounced
• Unsubscribed

Email Metric Definitions

Metric | Meaning

Recipients | Number of contacts targeted

Delivered | Successfully accepted by recipient servers

Opened | One or more views of the email

Clicked | Clicked a link

Soft Bounce | Temporary issue (e.g., inbox full)

Hard Bounce | Permanent failure (e.g., email doesn’t exist)

Unsubscribed | Chose to opt-out via footer

Failed | Invalid emails, bad API keys

Spam Complaints | Marked as spam by recipient

Replied | Contact responded

Accepted / Rejected (Not Accepted) | SMTP-level acceptance outcome

Frequently Asked Questions

Q: What’s the difference between soft and hard bounces? Soft bounces are temporary (e.g., full inbox). Hard bounces are permanent (e.g., invalid email) and can harm your sender reputation.

Q: How long do email statistics take to update? Most email stats update in near real-time, but some events (like clicks, unsubscribes, or spam complaints) may take a few minutes to appear depending on recipient activity and email provider delays.

Q: Do I need to use Adaptive AI Email to see full email stats? Yes. Only Adaptive AI Email supports full visibility into key metrics like delivered, bounced, unsubscribed, and spam complaints. Other SMTP providers may only support basic tracking like opens and clicks.

Related Articles

• What is Adaptive AI Email?
• List of all outgoing system generated emails
• Workflow Builder Walkthrough
• What is Email Bounce Suspension and How to Avoid It
• Contact Engagement Score