Email Statistics – Summary Page

This article explains how to access the Summary page, what each metric means, and how to interpret your campaign’s performance data.

What is the Summary Page in Email Statistics?

You can also view engagement trends over time, analyse conversions, and access detailed recipient-level data such as who opened, clicked, or unsubscribed from your email.

How to Access the Summary Page

1. 1Navigate to Marketing → Emails from your dashboard.
2. 2Go to the Campaigns tab.
3. 3Locate your sent email campaign.
4. 4Click on the three-dot menu (⋮) next to the campaign name.
5. 5Select “Statistics.”
6. 6In the stats side panel that opens, click “Load More Statistics.”
7. 7On the full statistics page, select the Summary tab at the top.

Understanding Summary Metrics

Delivered

The percentage of emails that were successfully delivered to recipients’ inboxes (out of all emails sent).

Formula: (Delivered / Total Sent) × 100

Opened

The percentage of recipients who opened your email at least once.

Formula: (Unique Opens / Delivered) × 100

This helps measure how effective your subject line and sender name are at grabbing attention.

Clicked

The percentage of recipients who clicked at least one link in your email.

Formula: (Unique Clicks / Delivered) × 100

Conversion

The percentage of recipients who completed a desired action (like a purchase, booking, or signup) after clicking through your email.

Formula: (Conversions / Delivered) × 100

If conversions are tracked, this metric helps evaluate campaign ROI and goal success.

Soft Bounced

Emails that were temporarily undeliverable due to issues like a full inbox or temporary server problem.

Hard Bounced

Emails that failed permanently, for example, invalid addresses or blocked domains.

Unsubscribed

The percentage of recipients who opted out using your unsubscribe link.

Formula: (Unsubscribed / Delivered) × 100

Skipped

When the email is ready to go but skipped due to most likely

Spam

The percentage of emails reported as spam by recipients.

Engagement Analysis Chart

Below the summary, the Engagement Analysis graph visually displays your campaign’s key performance trends —

• Delivered (green line)
• Opened (blue line)
• Clicked (orange line)

You can view engagement activity across selected date ranges to identify when most interactions occurred.

Conversion Summary and Analysis

If your campaign includes e-commerce or goal-tracking setup, this section displays:

• Revenue: Total income generated from the email.
• RPR (Revenue per Recipient): Average revenue earned per recipient.
• Conversion Analysis Chart: Tracks the number of orders or conversions over time.

Details Tab Overview

The Details section lists individual contact-level engagement data with the following tabs:

• Delivered: All recipients who successfully received the email.
• Opened: Contacts who opened the email.
• Clicked: Recipients who clicked at least one link.
• Ordered: Contacts who made a purchase (if conversion tracking is enabled).
• Replied: Recipients who responded directly to the email.
• Hard Bounced / Soft Bounced: Contacts whose emails couldn’t be delivered.
• Complained: Contacts who marked the email as spam.
• Unsubscribed: Contacts who opted out.
• Skipped: Contacts who weren’t sent the email due to filters or exclusions.
• Failed: Emails that encountered sending errors.

Each column includes:

• Full Name
• Email Address
• Status
• Last Updated Timestamp

You can also Export the data as a CSV file for deeper analysis.

Frequently Asked Questions

Q: Why don’t I see any statistics for my campaign?

Make sure your email has been sent and delivered successfully. Drafts or scheduled campaigns won’t show data until they’re sent.

Q: Can I download or export these reports?

Yes, you can export data (like Delivered, Opened, Clicked, etc.) directly from the Details section as a CSV for deeper analysis or record-keeping.

Q: Can I see who specifically opened or clicked my email?

Yes. In the Details section, open the corresponding tab (Opened, Clicked, Unsubscribed, etc.) to view contact-level engagement.